What engagement metrics can I track when I send a proposal or Digital Sales Room?

You can track everything that matters — how many times recipients opened your content, total time spent, time spent on each individual page or section, downloads, and which files were viewed. You'll also see real-time notifications the moment a buyer opens your proposal, so you can follow up at exactly the right moment.

Can I track multiple stakeholders viewing the same proposal?

Yes. Signalon provides individual-level tracking for every person who accesses your deal room or document. You can see exactly what each stakeholder viewed, how long they spent on each section, their engagement score, and when they last visited. If a new colleague joins the room, you'll be notified immediately.

How does Signalon analytics integrate with my CRM?

All engagement data flows directly into your CRM through native integrations with HubSpot, Salesforce, and Microsoft Dynamics. Key events — document sent, opened, signed, new stakeholder added — are logged automatically. You can also export data via API to build custom reports in your BI tools.

Can I see if a proposal has been forwarded internally at the buyer's company?

Yes. When your contact shares the proposal with a colleague, Signalon logs the new viewer instantly — their email, what they viewed, and how long they stayed. New participants appear in your deal room activity feed and sync to your CRM automatically.

How do I use analytics to improve my follow-up?

Instead of sending a generic "just checking in" message, you follow up with context. If a buyer spent 22 minutes on your pricing table, you lead with that. If someone viewed the proposal three times but hasn't signed, you know it's time to call. Analytics turn guesswork into precise, timely conversations that move deals forward.

Can I track team performance alongside deal analytics?

Yes. Signalon gives sales leaders a unified view of both — individual rep activity, open rates, and signed value alongside deal-level engagement data. Coach based on what's actually happening, not just what's being reported.

Stop guessing. Start closing.

Real-time buyer analytics that show you who's engaged, what's working, and where deals are won or lost — before it's too late.

Signalon analytics dashboard with reports, engagement and buyer activity

Average engagement score 55% with project activity

Collaboration

Know your team. Own your pipeline.

From rep performance to deal activity — Signalon gives sales leaders the visibility they need to coach smarter, forecast better, and close more.

Team performance dashboard with rep engagement charts

See who's driving results.

Track open rates, rooms shared, and engagement by rep. Spot patterns, identify coaching opportunities, and back every decision with data — not gut feeling.

Activity report with signed value, hit rates and rep activity

Full deal visibility. One place.

Monitor signed value, hit rates, and rep activity across every deal and document. Know exactly where your pipeline is moving — and where it's stalling.

Export data dialog with PDF, CSV and API options

Your data, your way.

Export any report to PDF for your next meeting or to CSV for deeper analysis. Connect via API to plug Signalon data into your BI tools alongside other systems.

Action plan dashboard with engagement chart, most viewed pages and tasks

Your buyer has already made a decision.

Signalon shows you exactly where buyers spend their time — so every follow-up is perfectly timed, perfectly relevant, and far more likely to close.

Content Intelligence

Know what content actually closes deals.

See which pages, files, and sections buyers engage with most — by segment, company, or individual. Give your marketing team the data to build content that converts, not just content that looks good.

Content engagement timeline with progression bars per page

Room report participants list with status, time spent and engagement

Buyer Intelligence

Know who's in the room — before you ask.

See exactly who's viewing your proposal, how active each stakeholder is, and how the deal is moving through the organisation. Identify the decision-maker early and cut weeks off your sales cycle.

File Analytics

Every file has a story. Read it.

Track which documents were opened, by whom, for how long, and how many times. Spot what's driving interest — and what's being ignored — so you always know your next move.

Files tab in room report with document list and progression

Document performance dashboard with hit rates, signed value and time to close

Your documents are working — but are they winning?

Track every document sent, signed, and closed — with hit rates, signed value, and average time to close. Understand what's performing and where deals are slipping through the cracks.

Proposal Intelligence

See exactly where your deal stands.

Know who opened your proposal, which pages held their attention, and who's yet to look. Spot the engaged decision-makers and the silent blockers — before they derail the deal.

Document report engagement view with time-per-page chart and recipient list

Document report timeline view with chronological activity log

Activity Timeline

Every move your buyer makes. In order.

A complete chronological record of every view, signature, and approval — with location, device, and timestamp. Never miss a signal. Never lose the thread.

Frequently asked questions

Get a tailored plan to roll out deal rooms

In one short session, we’ll map your current deal flow and show how to standardise collaboration, content, and handoffs in a single deal room.

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